Market Entrance Strategies

Market Analysis

We conduct qualitative and quantitative research to evaluate the market’s potential and the perspective of its development. We offer the support on every stage of exporting process. With our juridical partners we analyze the legal situation on the target market to optimize the Clients’ business.

Competitive Research

We identify the Clients’ situation comparing to local and global companies from the branch, considering the competitors’ offer, cultural context and economic specifics of the local consumers. We recommend the solutions giving an advantage in the particular business niche. On the request we offer qualitative methods like focus groups or CAWI/CATI research to precisely identify the consumers’ needs.

Local Web Marketing

We propose the wide spectrum of supportive instruments, from the marketing to distribution. We focus on branding via internet marketing in local languages, localization of the website and SEO/SEM services.

Export Development Planning

Our export plans base on the precise and current information, to ensure that our Clients would not be unpleasantly surprised. Thanks to our academic experience, owned databases and local sources of information we could offer exact plans to help in the export process and to ease the support receiving from the public institutions, both European and local.

The industries we collaborate with:

Detail trade and FMCG

We research the markets and identify the existing channels of distribution, searching for the niches and advantages foro our clients.

Medical and pharmaceutical industry

We analyze the subgrups for the medical sector, focusing on regulations, refunds and licensing of the products.

ICT

We research the trends in the IT sector, focusing on the telecomunication and software.

Heavy industry

We help with business partnerships with the subgrups for the advanced products in the electromachinery, motorization, railway and pharmaceutical sectors.

Energetics

We analyze the processes for the ongoing and planned developement of the energy routes and electrification.

Constructing

We identify and analyze the supply chains for the construction sector, looking for the niches in the production and distribution of the materials and services.

Services

We analyze the subgrups that address various socio-economical problems and focus on intagible processes. We monitor the trends for the various sectors of the services and identify the major players as well as the supply chains.

Governance

We deal with the public management projects and help building the expertise of the governmental institutions. We offer the consulting and training services for the companies, NGOs and public administration.

Project Description