Report on the condition of the Japanese tourism sector for the European SMEs
Europe remains one of the most popular regions visited by Japanese tourists. The spread of the coronavirus has strongly affected the tourism sector, but more and more small and medium-sized businesses are already preparing for the period when statistics will return to pre-pandemic values. They are looking for information on preferences, numerical statistics, key trends and forecasts.
To answer some of these questions and better prepare readers for how the tourism industry may change in the coming period of time, the EastAnalytics research team has prepared the report ‘Recent Evolution of Japanese Outbound Tourism and Recommendations for EU SMEs’.
The proposed report offers insight into the group of Japanese tourists travelling to Europe, outlining their preferences, related statistics, key industry organisations, both governmental and private, events, with a particular focus on Japan-EU cooperation. The report focuses on ways in which European investors can make their region more attractive in the eyes of the Japanese, taking into account cultural, economic and social considerations.